The creative objective, delivery formats, constraints, success measures and stop conditions agreed before testing begins.
Built with a
filmmaker’s eye.
For brands, agencies, studios and production teams, I build controlled AI video workflows and the tools around them—from brief and references to approval, delivery and handover.
See what your team should own
AI-composed presentation mockup · Fictional titles and demo merchandise
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The working canvas · In development
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The actual interface · Demo content
View projectThe seven assets your team should own.
A consultant should leave more than prompts and a tool recommendation. These are the working assets that let your team approve the process, repeat it and change suppliers without starting again.
Discuss your workflowApproved scripts, boards, brand assets, performer permissions and visual references with their ownership and allowed use recorded.
Shot intent, framing, movement, lighting, continuity and protected details defined outside any one model or prompt box.
The providers, versions, settings, accounts, data controls, dependencies and costs used to make the work.
A traceable record of inputs, outputs, licences, consent, material edits, disclosure decisions and retained evidence.
Named human gates, review criteria, failures, accepted outputs and the cost per approved asset or finished second.
Templates, operating notes, approved masters and an export path that keep the workflow usable when a tool, model or supplier changes.
Selected builds
A closer look at the work.
SeenMade
References, generation and edits. One canvas.
I’m building a workspace that keeps each step of making an image connected. Start with a reference, generate a result, then decide what to change.
The canvas makes those decisions visible. I can follow how an image was made and pick up where I left off.

4K Media
From a brief to an image.
I built a branded tool for creating images. Add a brief and reference pictures, choose a format, then generate and download.
Recent images stay in the workspace, ready to find again. The controls bring the job into one straightforward interface.

CBI Media
A world around the stories.
I built an entertainment hub prototype that brings films, episodic stories and a merchandise shop into one studio world.
Cinematic imagery leads into a browsable collection, with product details and a demo shopping bag. Designed for desktop and mobile.

A few websites, too.
Three examples from Website OS. Different businesses, different looks.

Mike Staniforth
My film work, tools and writing, all in one place.

Vertical Haus
A production studio website with film and motion at its heart.

SeenMade
A studio website with a clear introduction and a simple way to get in touch.
I’m a cinematographer as well as a builder. I bring the same attention to how a tool looks and feels as I do to a frame.
What would make your work easier?
Tell me what you’re trying to do. We’ll work out what’s worth building.
Discuss the brief